It’s a common
belief that geniuses are born, not made. That they’re a rare breed. One or two
in a million. Seriously, how often do geniuses like Albert Einstein and Marie
Curie come along?But, in actuality, behind the magic and aha moments, there are
specific cognitive processes at work – processes that both you and I can
learn.In her book Genius Unmasked, Roberta B. Ness, MD, MPH, the dean of
the School of Public Health
and vice president of innovation at The University
of Texas Health Science Center at Houston, reveals the systematic tools that
geniuses like Einstein and Curie used to make their incredible discoveries.For
instance, geniuses ask the right questions, such as questions built on past
theories and big questions like “what is the nature of matter?” They keenly
observe their environments. They apply lessons from one situation to another
like American engineer Paul Baran did when he “related a web of computers to
neuronal pathways in the brain,” Ness writes in Genius
Unmasked.Geniuses also try on different points of view.
Darwin imagined he was a plant. Einstein imagined he was traveling at the speed
of light. “The more alien the alternative viewpoint, the greater the insight,”
Ness writes. They recombine and reorganize. According to Ness, Thomas Edison
was a master at this. His phonograph was actually a combination of his previous
invention, the telegraph repeater, and Leon Scott’s phonautograph, the earliest
known device for recording sound.
Frame
Shifting
According to
Ness, frame shifting is probably the most powerful tool. “Frames are
expectations through which we interpret new information.” Geniuses regularly
shatter frames. For instance, Darwin’s theory of evolution shattered the
pre-existing belief system of creationism, she said.Stanley Milgram’s infamous obedience experiments shattered
our views of humanity. “We have this belief that humanity equates to some level
of altruism. What this [experiment] showed was that authority will trump those
moral imperatives.”
Observation
Again,
geniuses are expert observers. This is unique because “by definition, human
beings become complacent observers,” Ness said. It’s “a hardwired phenomenon
amongst all animal species.” When we become exposed, over and over, to the same
environment, we simply stop paying attention to it. But when things change, we
focus on our surroundings. Think of what happens when you stay at a hotel room.
“Suddenly, you’re extremely aware of every little aspect, the sights, sounds
and smells.” We also bring expectations and assumptions to observations, which
can sabotage our ability to see what’s actually there. For instance, today, we
know that bacteria causes most stomach ulcers, thanks to the work of Barry
Marshall and Robin Warren, who observed abnormalities in biopsy material. Prior
to their discovery, however, “the notion that ulcers were bacterial was
completely crazy,” Ness said. That’s because at the time it was believed that
bacteria couldn’t grow in the low pH environment of the stomach, she said. In
other words, other scientists probably didn’t make the discovery because of
their (erroneous) assumptions. Through keen observation, Maria Montessori,
Italy’s first female physician, discovered that children actually teach
themselves, Ness said. (At the time, it was believed that kids exclusively
learned from their parents.) She spent weeks watching how children interacted
with their environment. For instance, she observed a 6-month-old dropping a
rattle over and over. Instead of focusing on the rattle she was dropping, the
baby girl was actually focused on her hands. She also changed things up, and
opened a different finger every time. Montessori realized that she was doing
this in order to learn what her hands could do. In short, she was teaching
herself.
Exercises
to Try
Ness, who
teaches a course in innovative thinking, shared a few of the exercises she
assigns to her students. She’s also co-written Creativity in the Sciences with Michael L. Goodman and
Aisha S. Dickerson. It’s a workbook companion to her first book, Innovation
Generation.
Practice
contour drawing.
Draw a
picture of an object (or an image you find online or in a magazine). But
instead of looking at your own paper, look at the object you’re drawing.
“You’re simply following the outline of exactly what you’re seeing.This forces
you to look carefully at what you’re doing.” It sharpens your observational
skills.
Be mindful of
your surroundings.
Practice
being really present in the moment using all your senses, Ness said. She tries
to do this on her daily runs. She carefully observes the structure of the clouds
and the wildflowers she passes. She feels the breeze and smells the air. She
also ponders questions about her surroundings, such as why clouds end and what
creates their color.
Shift your
frames.
Think of how
you can approach a problem from an unexpected angle. How can you shatter
current expectations? Ness gave the example of a group of students, who were
assigned the conundrum of getting more people to write living wills.The frames
around death, of course, are anything but pleasant. Death is scary, and it’s
not something we want to talk or think about, Ness said. Just think of the
metaphors surrounding death: the grim reaper and six feet under, she said.Her
students brainstormed an alternative metaphor: nothing in life is certain
except death and taxes. They decided to make death bureaucratic rather than
emotional. The living will would look like another tax document, which lets you
check off your elections. You’d submit this every year, get a little rebate and
it’d be linked to your health record, she said.
Brainstorm absurd ideas.
Brainstorm absurd ideas.
According to
Ness, Goodman and Dickerson in Creativity
in the Sciences, “Sometimes in order to really achieve one’s aims, or
produce novelty that is radical enough to make progress, one must risk being
crazy…really crazy.”They give the example of Niels Bohr’s response of the
nuclear physics community to Wolfgang Pauli’s 1958 presentation: “We are all
agreed that your theory is crazy. The question that divides us is whether it is
crazy enough to have a chance of being correct.”
They suggest
the following:
- Generate
a list of crazy ideas about a problem, making the next idea more absurd
than the one before.
- Select
one of the crazy ideas.
- Extract
the basic premise of the idea – what makes that idea unique?
- List the
component parts or features of that idea.
Take one of the component parts of that idea and use it to generate a practical idea.”
Geniuses use
a variety of cognitive tools to make their incredible discoveries. Fortunately,
we can harness these tools for our own creations.

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